|Learn why selecting an F2C level Company may save you from unwarranted stress|
In today’s age of selling products and services, there are acronyms that are common to marketing and sales strategies. First, there is B2B which refers to business to business relationships. This means that a product or a service is sold from one business to another. An example of each would be windshield wiper fluid being sold to gas stations and attorney services to large corporations.
B2C is shorthand for business to consumer. This is selling a product or service directly to a customer that is not necessarily a business.
Now, you may automatically assume that SmokinLicious® would fall under both these sales types, and you would be right. But there is another acronym you likely aren’t familiar with: F2C.
Making a Better Connection
F2C refers to factory to consumer or more specifically, manufacturer to consumer. There are many reasons why this is a plus to both businesses and consumers doing business with a specific manufacturer. Let’s examine the major advantages from the perspective of doing business with SmokinLicious®.
Advantage #1 Details
As the manufacturer of all the products sold under the brand SmokinLicious®, we can provide the specifics on where the hardwood comes from, the age of the wood, the handling of the product, the treatment the wood is exposed to, and the details on packaging. You don’t have to wait on answers to your product questions like with a supplier who is simply a re-seller of the wood. We give answers immediately!
Advantage #2 Intimate Knowledge
When you are committed to manufacturing a specific product, you tend to know that product thoroughly. For SmokinLicious®, that equates to us knowing not only about wood fired cooking techniques like hot smoking, ember cooking, and cold smoking but we know the science behind hardwood; molecular biology of the wood as well as for combustion. We know why smoke gives flavor and how to respect and control it.
Advantage #3 Availability
We aren’t simply selling a product to move it out of inventory. As a manufacturer, we are committed to answering questions whether on email, via phone, or social media platforms. No, we don’t operate the phones 24/7. But we do get back to anyone who contacts us, usually within 24 hours. We are available to everyone!
Advantage #4 Passion
Sometimes I feel the word “passion” is overused but that word really does describe the people who make up the SmokinLicious® Team. We are passionate about cooking with fire and the smoke it produces. We simply love to offer our perspective on cooking with wood. Remember, just because someone sells a specific product doesn’t mean it was a dream of theirs. It simply may be the “thing” to do with no real commitment. Who wants to commit to that type of supplier!
Advantage #5 Skilled
We have a test kitchen/patio and we use it – all the time! That’s the only way you can know all the different applications for the product we manufacture and sell. We possess the skills to guide you on what might be causing bitter flavors, poor color, equipment failures, and so much more. Plus, we offer daily postings on recipes, tips, techniques, and the science behind cooking with fire and smoke.
Advantage #6 Global
We can be everywhere because we know our commodity and the regulations that relate to our products. We don’t cut corners because we are as concerned about our environment and forests as the agricultural agencies around the world. You won’t ever need to worry about having your supply cut off because a regulation or law wasn’t followed.
Advantage #7 Exclusivity
Don’t you want assurance that it’s clean? We only sell hardwoods for cooking and culinary use! That’s it! We don’t take waste product from some other wood process and sell it off under a new label or brand. We don’t buy woods from anyone who can’t document on paper where the wood is from and if exposure to chemicals is possible. SmokinLicious® is exclusively a culinary wood product!
These are just some of the advantages to working directly with and purchasing directly from a manufacturer, or F2C. When you want assurances that any question you have can be answered, that any product need can be met, that your equipment will be protected, then seek a direct manufacturer first and eliminate a middle man that may only be in it for dollars and cents. Or one day you could simply find they’re no longer in business or they no longer can ship product throughout North America or other continents, leaving your Company with a big problem.