Learn why selecting an F2C level Company may save you from unwarranted stress |
In today’s
age of selling products and services, there are acronyms that are common to
marketing and sales strategies. First,
there is B2B which refers to business to business relationships. This means that a product or a service is
sold from one business to another. An
example of each would be windshield wiper fluid being sold to gas stations and
attorney services to large corporations.
B2C is
shorthand for business to consumer. This
is selling a product or service directly to a customer that is not necessarily a
business.
Now, you may
automatically assume that SmokinLicious® would fall under both these sales
types, and you would be right. But there
is another acronym you likely aren’t familiar with: F2C.
Making a Better
Connection
F2C
refers to factory to consumer or more specifically, manufacturer to
consumer. There are many reasons why
this is a plus to both businesses and consumers doing business with a specific
manufacturer. Let’s examine the major
advantages from the perspective of doing business with SmokinLicious®.
Advantage #1 Details
As the
manufacturer of all the products sold under the brand SmokinLicious®, we can provide the specifics on where the hardwood comes
from, the age of the wood, the handling of the product, the treatment the wood
is exposed to, and the details on packaging.
You don’t have to wait on answers to your product questions like with a supplier
who is simply a re-seller of the wood. We
give answers immediately!
Advantage #2 Intimate
Knowledge
When you are
committed to manufacturing a specific product, you tend to know that product
thoroughly. For SmokinLicious®, that equates to us knowing not only about wood fired
cooking techniques like hot smoking, ember cooking, and cold smoking but we
know the science behind hardwood; molecular biology of the wood as well as for
combustion. We know why smoke gives
flavor and how to respect and control it.
Advantage #3
Availability
We aren’t
simply selling a product to move it out of inventory. As a manufacturer, we are committed to
answering questions whether on email, via phone, or social media
platforms. No, we don’t operate the
phones 24/7. But we do get back to
anyone who contacts us, usually within 24 hours. We are available to everyone!
Advantage #4 Passion
Sometimes I
feel the word “passion” is overused but that word really does describe the
people who make up the SmokinLicious® Team. We are passionate about cooking with fire and
the smoke it produces. We simply love to
offer our perspective on cooking with wood.
Remember, just because someone sells a specific product doesn’t mean it
was a dream of theirs. It simply may be
the “thing” to do with no real commitment.
Who wants to commit to that type of supplier!
Advantage #5 Skilled
We have a
test kitchen/patio and we use it – all the time! That’s the only way you can know all the
different applications for the product we manufacture and sell. We possess the skills to guide you on what
might be causing bitter flavors, poor color, equipment failures, and so much
more. Plus, we offer daily postings on
recipes, tips, techniques, and the science behind cooking with fire and smoke.
Advantage #6 Global
We can be
everywhere because we know our commodity and the regulations that relate to our
products. We don’t cut corners because
we are as concerned about our environment and forests as the agricultural
agencies around the world. You won’t ever
need to worry about having your supply cut off because a regulation or law
wasn’t followed.
Advantage #7
Exclusivity
Don’t you
want assurance that it’s clean? We only sell hardwoods for cooking
and culinary use! That’s it! We don’t take waste product from some other
wood process and sell it off under a new label or brand. We don’t buy woods from anyone who can’t
document on paper where the wood is from and if exposure to chemicals is
possible. SmokinLicious® is exclusively a culinary
wood product!
These are
just some of the advantages to working directly with and purchasing directly
from a manufacturer, or F2C. When you
want assurances that any question you have can be answered, that any product
need can be met, that your equipment will be protected, then seek a direct
manufacturer first and eliminate a middle man that may only be in it for
dollars and cents. Or one day you could
simply find they’re no longer in business or they no longer can ship product
throughout North America or other continents, leaving your Company with a big
problem.
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