Thursday, November 1, 2018

WHY WE WON’T SELL PRODUCT ON AMAZON ®

Our shopping cart full of products ready to be shipped to customers by FedEx. Shipping is included in our price which is why we won’t sell product on amazon
Our shopping cart full of products ready to be shipped to customers by FedEx. Shipping is included in our price which is why we won’t sell product on Amazon.

I won’t deny that I am just as guilty as the next person when it comes to wanting more out of every 24 hours I can get.  This is the main reason why I am an internet shopper.  I rarely frequent an actual retail store aside from a wholesale club to purchase office supplies and the occasional trip to the grocery store.

I also won’t deny that I am an avid Amazon.com shopper!  Just about everything you can think of, I have purchased: clothes, specialty paint, make-up, kitchen supplies, food products, small appliances, area rugs – like I said, just about every category they offer.

So why aren’t SmokinLicious® products offered for sale on Amazon.com?

“Negative” Feedback Services

Today, there is literally a service for anything and everything.  That includes services to pay individuals to post negative reviews on a seller’s product and services.  Let me be clear.  SmokinLicious® certainly has had negative issues arise from time to time in the past 13 years.  When they occur, we have our own procedure in place for remedying the situation which often results in great appreciation from the customer and a brand loyalty relationship developing.  However, when negative feedback occurs when selling on Amazon.com, it can take a little as .0008% reported issues of the total products sold to kick you out as a seller!  Kicking you out means you’ve lost all the inventory costs you started out with as Amazon.com ties up your account.

Open Market for Copy Cats

As anyone who has been in business for themselves can attest to, you spend months working on verbiage for your products, photo imagery for a gallery, and unique header descriptors to bring attention and get you sales.  The last thing you want is someone stealing your work and posting to a seller’s listing on Amazon.com.  That can and has happened!  When it does, you are obligated to show proof of ownership of all content if you want to bring issue against an Amazon.com seller.

Worse yet, the other seller may be allowed to continue to sell a product that looks exactly like yours but maybe lesser quality in similar packaging!  Plus, it is easy for your photo to be high-jacked and replaced with another image to cause high percentages of returns.  Remember, there is a return option that states the item “does not match description,” allowing the buyer to make the return easily while you get a demerit from Amazon.com.

Sinking Price Margin

By far this is the number one issue for my brand to use Amazon.com.  For a good majority of shoppers on this site, they are price driven in their choices.  Imagine SmokinLicious® Grande Sapore® wood chips going against the company that sweeps wood shavings off the floor from their flooring or cabinet making business, placing them in a cheap plastic bag, and slapping a simple label over the bag.  That company can afford to list the price at $3.99 a bag when they have no extra costs involved for the material, just the cheap packaging.  We are not in the market to compete on price.  We are in the market to compete on quality and purity of product.  That’s it!

For the brand SmokinLicious®, we are all about quality, safety, legitimacy, and value!  Our goal is to enable anyone around the globe who enjoys wood-fired cooking to do without having to think about the cleanliness and type of wood.  We’ve selected the safest hardwoods to cook with, stripped them of all the impure bark, reduced the wood to just heartwood so you have the fillet of the tree and dialed in the moisture so you have success at the grill, smoker or plancha every time.  You’ll find us online 24/7 to fill your needs in North America, the UK, and soon, in South Africa and New Zealand.

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